Ivan Chermayeff Quotes

#1. Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

Ivan Chermayeff

#2. Because I'm one of five people in Los Angeles who doesn't drive, I walk a lot.

Allison Anders

#3. I have late onset ADHD. I take on too much and end up spinning plates, but it's entertaining, and it helps you make quick connections if you're a comedian, if you have a brain that can dance around too much.

Rory Bremner

#4. There is always a type of man who says he loves his fellow men, and expects to make a living at it.

E.W. Howe

#5. If thought corrupts language, language can also corrupt thought. A bad usage can spread by tradition and imitation even among people who should and do know better.

George Orwell

#6. Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Ivan Chermayeff

#7. As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

Ivan Chermayeff

#8. There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

Ivan Chermayeff

#9. One saves oneself much pain, by taking pains; much trouble, by taking trouble.

Augustus William Hare

#10. Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Ivan Chermayeff

#11. A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Ivan Chermayeff

#12. Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.

Ivan Chermayeff

#13. Jericho swaggered through the door as a song by Audioslave cranked on the speakers. My heart galloped against my chest and I swallowed thickly, deciding I had no choice but to avoid him.
Dark, Dannika (2014-07-27). Five Weeks (Seven Series #3) (p. 60). Kindle Edition.

Dannika Dark

#14. The last thing the hockey ball symbolized was Time itself, the unstoppability of it, the way we're chained to our bodies, which are chained to Time.

Jeffrey Eugenides

#15. There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

Ivan Chermayeff

#16. Sometimes there is simply no need to be either clever or original.

Ivan Chermayeff

#17. Let's just say that I've had my heart broken more than once, and never learned a thing.

Steve-O