Campaign Advertising Quotes

#1. Simplicity is the ultimate sophistication
Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Steve Jobs

#2. An advertising campaign should be timely.

A branding campaign should be timeless.

Steven Howard

#3. You should try to build word of mouth into every advertising campaign.

Andy Sernovitz

#4. Visualization. It may be the most important part of your mental package.

Ray Floyd

#5. Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.

Bob Garfield

#6. The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

John Caples

#7. If the time to begin something new always came with a sign, our life would be like a non stop advertising campaign!

Trishna Damodar

#8. If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

#9. The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

David Sax

#10. Finding your passion isn't just about careers and money. It's about finding your authentic self. The one you've buried beneath other people's needs.

Kristin Hannah

#11. Before taking his leave of a premises, the dustman would request either beer or a tip for his trouble, quaintly known in the trade as 'sparrows'.

Lee Jackson

#12. Writers get exactly the right amount of fame: just enough to get a good table in a restaurant but not enough so that people are constantly interrupting you while you're eating dinner.

Fran Lebowitz

#13. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

#14. Smartness runs in my family. When I went to school I was so smart my teacher was in my class for five years.

Gracie Allen

#15. (People are most vociferously opposed to those forces they have to resist most fiercely within themselves.)

Tim Kreider

#16. Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

David Ogilvy

#17. We have looked for myths that include us in great novels, music, the latest comic book, or even some stupid advertising campaign. We'll look *anywhere* for a mythology that embraces people like ourselves.

Kate Bornstein

#18. Make your mind quiet of disturbing thoughts by focusing on subtle energy on your palms, inside your body and all around.

Ilchi Lee

#19. When you are in the public eye, it is really counterproductive to think about how you're viewed in the eyes of others. You just have to be who you are.

Ivanka Trump

#20. We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

Robert Teeter