Brands And Their Sayings

#1. Consumers are taking ownership of brands, and their referral power is priceless.

Erik Qualman

#2. The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Simon Mainwaring

#3. You're not just competing with other brands for their attention, you're also competing with their friends, family, music playlists, soccer games, and nights out on the town.

Bryan J. Kramer

#4. Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

John Seabrook

#5. Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

Simon Mainwaring

#6. The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

Simon Mainwaring

#7. Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.

Carmine Gallo

#8. As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Nirmalya Kumar

#9. I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

Ma Jun

#10. The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

James Murdoch

#11. The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal ... It's two brands working together: the Rhett and Link brand and their brand.

Charles Lincoln Neal

#12. Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Tom Peters

#13. Indeed, the key to all diplomacy was knowing when they were serious about their threats and when they were posturing. Nations were like individuals, requiring cultivation and the paying of respect.

H.W. Brands

#14. Stereotyping and generating brands around musicians I think contributes to their eventual demise.

Squarepusher

#15. If companies are able to have multiple revenue streams and have their hands in multiple pools of money, then why shouldn't the people who actually work for those brands be able to do the exact same thing?

Roland Martin

#16. Toilet paper was either bleached white or unbleached gray, yet there were more than a dozen kinds of ketchup and about 30 brands of cookies. I approved of their priorities.

Kristine K. Stevens

#17. Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Simon Mainwaring

#18. Consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

David Ogilvy

#19. Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

Simon Mainwaring

#20. The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.

Simon Anholt

#21. Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.

Monica Lewinsky

#22. Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

Jay Samit

#23. People change, and so do their aspirations, and so should brands.

Laura Busche

#24. Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Brian E. Boyd Sr.

#25. Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

Simon Mainwaring

#26. Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson

#27. In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Howard Schultz

#28. Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?

Natalie Massenet

#29. I am all for the inclusion of foreign cultures, not their omission in our media. Foreign names, brands, and inventions must be allowed to show and to compete in US publications. Today, most foreign words are still banned. And almost 7 billion people whose first language is not English are silenced.

Thorsten J. Pattberg

#30. AOL has a great collection of brands, and the question is, 'Can they innovate and scale their business?' And those are very challenging things to do. But I think they are well positioned to grow.

Jason Calacanis

#31. Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

Kevin Systrom

#32. In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Simon Mainwaring

#33. Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value

Bernard Kelvin Clive

#34. Great brands solve problems for their customers in profound ways because they understand the pain points and anticipate needs based on that understanding.

Gabriel Aluisy