Top 35 Branding Strategy Quotes
#1. The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.
#2. Branding is the art of differentiation
#3. A deliberate rejection of duty prescribed by already recognized truth cannot but destroy, or at least impair most seriously the clearness of our mental vision.
#4. Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?
In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.
#5. Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
#6. History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
#7. There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
#8. God, why have you done this to me? My little prayer goes unanswered.
#9. The heavens do not send good haps in handfuls; but let us pick out our good by little, and with care, from out much bad, that still our little world may know its king.
#10. Having a me-too brand is a death sentence.
#11. Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
#12. Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle.
#13. If you just did what you wanted to do, and didn't care what anyone thought, you'd be Autistic.
#14. Life is sacred, that is to say, it is the supreme value, to which all other values are subordinate.
#15. The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying.
#16. It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
#17. We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
#18. The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale).
#19. So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp.
#20. Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
#21. A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion.
#22. Branding is the process of connecting good strategy with good creativity.
#23. I have never compromised on academics and the one thing that I insist on is good grades, even though I am a relaxed and indulgent parent in most other things.
#24. The best teachers are those that can influence even the poorest of all learners.
#25. Life is made up of dots
#26. I write the things that I find most attractive in women. I like intelligence, I like passion - give me a little fire, be strong, don't be wishy-washy, do the right thing.
#27. Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
#28. Cookie cutters are for baking, not branding.
#29. The one, more Latin, more Roman, closer to eloquence than to the literal word, aims at a certain effect, at magic. The other, more Greek, more Hellenistic, seeks transparency flowing from the source.
#30. When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea.
#31. Positioning yourself and effective branding should not be left to sports and movie stars. Your need a personal coach, manager or mentor otherwise your expertise, skills or talent will not go far. You might have what it takes but sometimes you lack strategy and some finer elements.
#32. You have listened to fears, Child,' said Aslan. 'Come, let me breathe on you. Forget them. Are you brave again?
#33. Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
#34. Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
#35. And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand.
Famous Authors
- Andre Dubus III Quotes
- Brian Scrone Quotes
- Hadena James Quotes
- Hans Denck Quotes
- Jean Anthelme Brillat-Savarin Quotes
- Liane Balaban Quotes
- Mark Nykanen Quotes
- PES Quotes
- Rebecca Dartt Quotes
- Rupert Sheldrake Quotes