Top 3 Brand Definition Quotes
#1. A company has a monopoly on its own brand by definition, so creating a strong brand is a powerful way to claim a monopoly.
Peter Thiel
#2. The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring
#3. For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon Mainwaring
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