Top 72 Book Marketing Quotes
#1. One of the best book marketing tips I can give you is simply building relationships - well that and publishing more books.
Heather Hart
#2. Book marketing is like opening doors for your readers to find you, not a stick you hit them with.
Heather Hart
#3. As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.
Heather Hart
#4. Writing is about you. Publishing is about the book. Marketing is about the reader.
Joanna Penn
#5. Book marketing should be a planned process, an art if you will.
Heather Hart
#6. If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.
Heather Hart
#7. I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
Ashwin Sanghi
#8. Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.
Heather Hart
#9. Are you making noise with your book marketing or are you creating a symphony?
Judith Briles
#10. 16 marketing vehicles are: 1. Social media marketing 2. Blog marketing 3. Article marketing 4. Lecture marketing 5. Webinar marketing 6. Video marketing 7. Presentation marketing 8. Podcast marketing 9. Workshop marketing 10. Book marketing 11. Drip marketing 12. Referral marketing
Jay Niblick
#11. I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
Drew Houston
#12. I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
Bruce Cameron
#13. Writers need to be open to trying new things. My first bestseller was a cookbook, and from that experience I learned things about marketing a book that benefitted me greatly.
Dan Alatorre
#14. All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.
John Kremer
#15. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.
Seth Godin
Seth Godin
#16. If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who do not care for such things, this lettering tells them: Hello. I am crap.
Paul Collins
#17. If your author platform is not well built, you may lose readers to an inferior product that was simply easier to find because its platform was superior to yours.
Carole Jelen
#18. When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
Amish Tripathi
#19. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Seth Godin
#20. There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
Victoria Strauss
#21. You can sell a lot more books if you work with other authors than if you try to do everything all by yourself.
John Kremer
#22. Writing a book is like giving birth. Marketing a book is like giving birth in the 12th century.
John Heartfield
#24. My theory is that every little bit has the potential to help. We just have to learn where to focus our limited time and energy, because we obviously can't do it all.
Jody Hedlund
#25. Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.
Michael Korda
#26. Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
Paul M. Rand
#27. I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.
Emily Gould
#28. A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
M.J. Rose
#29. A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
Amish Tripathi
#30. When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.
Seanan McGuire
#31. All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
M.J. Rose
#32. Giving back or giving forward is the one true law of marketing.
John Kremer
#33. You can write the most wonderful book in the world. But if people don't know about your book they won't know to buy it.
Madi Preda
#34. What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
Carol White
#35. Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.
Betty Dravis
#36. I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.
Elizabeth Hand
#37. In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold.
Neal Stephenson
#38. Do something every day to market each of your books for three years.
John Kremer
#39. We are on the cusp of a marketing revolution. And it's being led by YOU.
Mark Schaefer
#40. Every book you've ever read on LEADERSHIP will finally make sense (and become practical) if you change the word "leader" to INFLUENCER.
Richie Norton
#41. With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
David Halberstam
#42. Marketing starts even before our books are published.
Heather Hart
#43. Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
#44. So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.
Karen Russell
#45. There's no one thing you can do to have success, but if you have a plan and you keep doing things, you'll eventually build to a success.
M.J. Rose
#46. Sell your book like a can of beans & your readers will place the same value on it.
Stuart Aken
#47. I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
Camilla Lackberg
#48. If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian Tracy
#49. People can't read a book if they don't know it exists. All authors need to do marketing, regardless of how they published.
Jo Linsdell
#50. Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible ...
Heather Hart
#51. With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.
Christina Baker Kline
#52. Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.
Paul Theroux
#53. You don't stop the watch when you are afraid of getting old, so don't cut off advertising when you want to save money."
~Madi Preda
Madi Preda
#54. I suppose also that watching marketing and publicity stuff play out from behind the scenes, making those plans and seeing each piece fall into place or not, each year, for each book, has made me a little more tranquil about the process for my own book than I might otherwise be.
Danielle Dutton
#55. It's never too early to start marketing your book.
Heather Hart
#56. Writing a book is easy, getting people to read it is the hard part.
Jordon Sagel
#57. There are so many other people involved in the making of a play or a television series or whatever ... even if you're a novelist there's so much in just the marketing of a book, or even the time ... the zeitgeist, the moment at which it comes out. There's a lot you can't control.
Peter Morgan
#58. Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else does."
~Madi Preda
Madi Preda
#61. You are your greatest product and behind every book lies an author who wrote it.
Geraldine Solon
#62. What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.
Joni Rodgers
#63. Kids books Grownup books That's just marketing. Books are books,
Maurice Sendak
#64. Not all marketing people are writers, but all writers must learn to be marketers.
Joanne Kraft
#65. Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
M.J. Rose
#66. Never use the phrase: 'buy my book' - ever.
Heather Hart
#67. I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
Teresa Medeiros
#69. Some people have a lot of time, but no money--
It's because they don't work hard enough.
Some people have a lot of money, but no time--
It's because they don't work smart enough.
The most successful people have both.
Bob Sharpe
#70. My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.
F. Paul Wilson
#71. There's no such thing as 'no market'. Some books are just niche orientated that's all.
Jo Linsdell
#72. I had one woman come up to me in a bookstore and say, 'You know, everyone told me it was a horror book, but when I finished it, I realized that it was a love story.' And she's absolutely right. In some ways, genre is a marketing tool.
Mark Z. Danielewski
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