Sandy Carter Quotes

#1. Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.

Sandy Carter

#2. Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.

Sandy Carter

#3. We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.

Sandy Carter

#4. We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.

Sandy Carter

#5. Social media does not change your culture, it reveals it.

Sandy Carter

#6. If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?

Sandy Carter

#7. We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

Sandy Carter

#8. The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.

Sandy Carter

#9. Your social platform will become the motherboard of your business.

Sandy Carter