Rory Sutherland Quotes

#1. Reality isn't a particularly good guide to human happiness.

Rory Sutherland

#2. When you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a philosopher.

Rory Sutherland

#3. The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.

Rory Sutherland

#4. A good scientist (DT quoted Einstein) will acknowledge that more than 50% of scientific breakthroughs are reached through post-rationalised ideas, not through sequential logic.

Rory Sutherland

#5. Google understood that if you're just a search engine, people assume you're a very, very good search engine.

Rory Sutherland

#6. Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually ... once you reach a basic level of wealth in society, most problems are actually problems of perception.

Rory Sutherland

#7. A flower is a weed with an advertising budget.

Rory Sutherland

#8. When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted for being merely intangible ... you realize you're much, much wealthier than you ever imagined.

Rory Sutherland

#9. Once you have a very, very large budget, you actually look for expensive things to spend it on.

Rory Sutherland