Laura Busche Quotes

#1. Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it.

Laura Busche

#2. consumers are not a piece of code. You can't just query them into action.

Laura Busche

#3. Your brand story's "happily ever after" involves open wallets.

Laura Busche

#4. Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

Laura Busche

#5. All human aspirations are opportunities for brands to build relationships.

Laura Busche

#6. In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter.

Laura Busche

#7. Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself.

Laura Busche

#8. Branding is not just about fancy graphics on your landing page. A strong brand, or lack thereof, could make or break you.

Laura Busche

#9. People change, and so do their aspirations, and so should brands.

Laura Busche

#10. So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence.

Laura Busche

#11. If building a disruptive, dynamic brand is not in your plans, neither is profit.

Laura Busche

#12. Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Laura Busche

#13. What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow?

Laura Busche

#14. Do everything in your power to make customers go confidently in the direction of their purchase intention.

Laura Busche

#15. If the Product Is Good, It Will Naturally Attract Customers

Laura Busche

#16. Brands play in an exciting sandbox of symbolic meanings.

Laura Busche

#17. Everything that the customer experiences is the product. This is something that both media companies and product startups don't understand.

Laura Busche

#18. Make sure you test your brand story's recipe with whomever you're cooking it for.

Laura Busche

#19. Lean brands are the result of continually testing assumptions.

Laura Busche

#20. Products shouldn't just work well, they must unfold well.

Laura Busche

#21. People relate to people, and if your brand feels like people, they'll relate to you, too.

Laura Busche