Kevin Roberts Quotes

#1. We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.

Kevin Roberts

#2. Everyone wants a conversation. They want inspiration. Inspire people with your website. Don't just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.

Kevin Roberts

#3. By building respect and inspiring love business can move the world.

Kevin Roberts

#4. In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.

Kevin Roberts

#5. The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.

Kevin Roberts

#6. Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Kevin Roberts

#7. Human beings are powered by emotion, not by reason Study after study has proven that if the emotion centers of our brain are damaged in some way, we don't just lose the ability to laugh or cry, we lose the ability to make decisions.

Kevin Roberts

#8. Ideas are the currency of the future,

Kevin Roberts

#9. Creating Lovemarks is all about the ability to understand consumers' dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

Kevin Roberts

#10. When people know what you want, they will give it to you.

Kevin Roberts