Joseph Sugarman Quotes

#1. Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

Joseph Sugarman

#2. It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win. It's only a matter of time.

Joseph Sugarman

#3. All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

Joseph Sugarman

#4. Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.

Joseph Sugarman

#5. You sell on emotion, but you justify a purchase with logic.

Joseph Sugarman

#6. You must become an expert on a product, service or anything you write about to really be effective.

Joseph Sugarman

#7. View every problem as an opportunity ...

Joseph Sugarman

#8. Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Joseph Sugarman

#9. If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.

Joseph Sugarman