Top 3 James E. Grunig Quotes
#1. Public Relations is the management of communication between an organization and its publics.
James E. Grunig
#2. We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.
James E. Grunig
#3. The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach
James E. Grunig
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