Top 3 Fairfax M. Cone Quotes
#1. Write to one person, not a million.
#2. Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone
#3. A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.
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