Top 5 Don Peppers Quotes

#1. Without a customer, you don't have a business - all you have is a hobby.

Don Peppers

#2. Being trustworthy requires: Doing the right thing. And doing things right.

Don Peppers

#3. Empathy is the ultimate form of customer insight.

Don Peppers

#4. Customer will create most value for you at point he thinks you're creating most value for him.

Don Peppers

#5. New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

Don Peppers

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