David Meerman Scott Quotes

#1. Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

David Meerman Scott

#2. The urgent can drown out the important.

David Meerman Scott

#3. The time is now. Now we can market in real time. Now we can market instantly.

David Meerman Scott

#4. Marketing is not about your agency winning awards. It's about your organization winning business.

David Meerman Scott

#5. Many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

David Meerman Scott

#6. Nobody cares about your products (Except You)

David Meerman Scott

#7. You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

David Meerman Scott

#8. Focus on your buyers and your buyers problems

David Meerman Scott

#9. Don't start by talking about your products and services instead think about the people you are trying to reach

David Meerman Scott

#10. Social Media are tools, Real Time is a mindset.

David Meerman Scott

#11. Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott

#12. On the web, you are what you publish.

David Meerman Scott

#13. Think like a publisher, not a marketer.

David Meerman Scott

#14. What if i fail?" ... the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

David Meerman Scott

#15. The difference is conflict, an important yet overlooked aspect of all good communications.

David Meerman Scott

#16. It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal.

David Meerman Scott

#17. You sell more when you stop selling.

David Meerman Scott

#18. Creating great content that educates and informs is always the best marketing strategy.

David Meerman Scott

#19. Real time is a new mindset in marketing, and that's what inbound marketing is all about.

David Meerman Scott

#20. It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

David Meerman Scott

#21. Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

David Meerman Scott