Brian Lawley Quotes & Sayings

#1. Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it.

#2. Doing testing with real users (in addition to internal quality testing) can help you avoid the serious embarrassment of a failed product.

#3. Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.

#4. Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough.

#5. Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.

#6. Only move forward with creating a product that will be "above the bar.

#7. After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.

Brian Lawley Quotes