Bernice Fitz-Gibbon Quotes

#1. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Bernice Fitz-Gibbon

#2. Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon

#3. Deferring gratification is a good definition of being civilized.

Bernice Fitz-Gibbon

#4. Teenagers travel in droves, packs, swarms ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Bernice Fitz-Gibbon

#5. To be a success in advertising you must want to fill other people with a passion for possession.

Bernice Fitz-Gibbon

#6. Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Bernice Fitz-Gibbon

#7. Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Bernice Fitz-Gibbon

#8. Creativity varies inversely with the number of cooks involved in the broth.

Bernice Fitz-Gibbon

#9. It's smart to be thrifty.

Bernice Fitz-Gibbon