Top 4 37 Signals Quotes
#1. Your product has a voice - and it's talking to your customers 24 hours a day.
#2. Half, Not Half-Assed
#3. Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.
#4. Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.
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